Privacy Policy for APEX Braking

At APEX Braking, we place the highest priority on safeguarding your personal information and are fully committed to complying with the applicable data protection regulations, including the EU’s General Data Protection Regulation (GDPR). Below, we outline how we handle your personal data when you engage with our website.

Data Controller

APEX Braking
Wetlands, Unit 1
Lightwood Lane,
Sheffield,
S8 8BG
United Kingdom
Email: shop@apexbraking.com

Any mention of “APEX,” “we,” “our,” or “us” within this privacy policy refers to APEX Braking.

What Information We Collect About You

The personal information we collect from you may vary depending on the medium and application. We may gather and process the following data:

  • Information you provide when completing forms on our website or social media platforms. This includes details provided during registration, subscribing to services, purchasing products via our website or marketplace listings, posting content, or requesting additional services. We may also request information when you report an issue with our website.
  • If you contact us by phone, email, or other methods voluntarily, we may keep a record of that correspondence for future reference.
  • Occasionally, we may ask you to participate in surveys for research purposes, though responding is entirely optional.
  • Details of your transactions through our website or marketplace listings, including the fulfillment of your orders.
  • Information about your website visits, such as traffic data, location data, weblogs, and other communication data, whether required for billing or to monitor the resources you access.
  • We collect behavioral and browsing data to provide a more tailored and personalized online shopping experience.
  • We may gather information about your device, such as IP address, operating system, and browser type, for system administration purposes and to share aggregate information with advertisers. This is statistical data about our users’ browsing behaviors and does not identify individuals. Some of this data is collected using cookies.
  • We may also collect personal information you share as part of your public profile on third-party social networks.What We Use Your Information For
  • We may use your personal data in the following ways:
  • To ensure that our website content is displayed optimally for you and your device.
  • To provide you with the products, services, or information you request from us, or to suggest products or services we believe may interest you, where you have consented to receive such information.
  • To fulfill our contractual obligations, such as passing your contact details to courier companies (e.g., Royal Mail, Parcelforce) so they can confirm delivery of your order via email, text, or phone. We may also share your details with suppliers for warranty purposes.
  • To enable you to participate in the interactive features of our website or services, should you choose to do so.
  • To improve your experience while using our website.
  • To inform you of any changes to our services or products.
  • If you are an existing customer, we may contact you electronically (via email or phone) with information about our goods and services, unless you have opted out of these communications. If you’ve unsubscribed from our mailing list or requested not to be contacted by phone, we will respect your preferences.
  • If you are a new customer, we will only contact you electronically if you have given us consent to do so.
  • Regardless of whether you are a new or existing customer, we will adhere to the consents you’ve provided when contacting you electronically.
  • We may also use your personal information to communicate urgent safety or product recall notices, or in cases where processing your personal data may prevent or reduce personal harm. This is done in your vital interest.
  • Third-Party Links
  • Our website or marketplace listings may contain links to third-party websites, plug-ins, or applications. By clicking on these links or enabling such connections, third parties may collect or share your personal data. We do not control these third-party websites and are not responsible for their privacy policies. We encourage you to review the privacy notice of any website you visit after leaving ours.

Cookies

What Are Cookies and What Do They Do?

A cookie is a small file that requests permission to be placed on your computer’s hard drive. Once you agree, the file is added, and the cookie helps analyse web traffic or alerts you when you visit a particular site. Cookies enable web applications to respond to you as an individual, allowing the application to tailor itself to your preferences by gathering and storing information about your activities and choices. A cookie file does not give us access to your computer or any information beyond what you choose to share with us.

Accepting Cookies

You have the option to accept or decline cookies. While most web browsers automatically accept cookies, you can usually adjust your browser settings to decline them if you prefer. Please note, declining cookies may limit your experience and prevent you from fully utilizing this or other websites.

How We Use Cookies

Our cookies store certain elements of data to help us:

  • Estimate our audience size and usage patterns.
  • Store information about your preferences to allow us to customize our website to suit your interests.
  • Speed up your searches on our website.
  • Recognize you when you return to our website.

Additionally, our website saves the contents of your shopping basket if you haven’t completed a transaction. If you leave the site without placing an order, the system remembers the items in your basket and may send you a reminder email. This feature is intended to make your shopping experience as seamless as possible. If you prefer not to receive these reminder emails, you can unsubscribe using the link at the bottom of the email.

We will only send you marketing communications if you have opted in to receive them. You can update your preferences or unsubscribe at any time by clicking the link in any of our marketing emails or by contacting us directly.

 

Information Disclosure

To make certain services available to you, we may need to share your personal data with trusted third parties. We may disclose your personal information to the following:

  • Our trusted service providers acting on our behalf, who offer services such as web hosting, web analytics and integration, customer service web chat and ticketing, order fulfillment, data analysis (including personalization), infrastructure provision, email marketing data, review platforms for our services, auditing, and other necessary services.
  • Our courier partners responsible for delivering your orders (e.g., Parcelforce).
  • Selected third parties, if you are a new customer and have given consent for us to share your details.
  • Third-party suppliers managing our secure payment platforms and credit card processing (e.g., PayPal or Worldpay).

In the event of a business transaction:

  • If we sell or purchase any business or assets, we may disclose your personal data to the prospective buyer or seller as part of the transaction.
  • If APEX Braking substantially sells all its assets or is acquired by a third party, personal data held about customers may be part of the transferred assets.

Additionally, we may disclose your personal data:

  • If required by law to comply with any legal obligations, or to enforce or apply our terms of use or other agreements.
  • To protect the rights, property, or safety of APEX Braking, our customers, or others, including sharing information with other companies and organizations for the purposes of fraud protection and credit risk reduction.

Data Protection

We are fully committed to safeguarding your personal data and have implemented a range of security measures to protect it, including:

  • Ensuring that every page of our website is SSL encrypted for secure data transmission.
  • Regularly updating our SSL encryption to maintain the highest level of security.
  • Processing all credit and debit card payments off-site through our secure payment partners on their protected servers. We currently use the services of both Worldpay and PayPal, and we recommend reviewing their individual security policies for further details.

We employ reasonable organizational, technical, and administrative measures to protect the personal data under our control. However, please be aware that no transmission of data over the internet can be completely secure. While we strive to protect your personal information, we cannot fully guarantee the security of data transmitted to our website; any transmission is done at your own risk. Once we receive your information, we use strict procedures and security protocols to prevent unauthorized access.

Legal Basis for Processing Your Personal Data

The personal data you provide when purchasing goods, as well as other data generated from transactional agreements, is processed because it is necessary for the performance of a contract with you.

All other personal data is processed based on our legitimate interests (outlined below) and in compliance with our legal obligations.

Generally, we only rely on opt-in consent as the legal basis for contacting new customers (and allowing selected third parties to contact them) electronically, and for sending direct marketing communications via email or text to new customers. You have the right to withdraw your consent at any time.

Our Legitimate Interests

The primary legal basis for processing customer data is that it is necessary for our legitimate interests, which include:

  • Selling and supplying goods and services to our customers.
  • Ensuring the safety, health, and welfare of our customers, employees, and other individuals.
  • Promoting, marketing, and advertising our products and services.
  • Sending tailored promotional communications to customers that are relevant to their preferences.
  • Understanding customer behavior, activities, preferences, and needs.
  • Complying with legal and regulatory obligations.
  • Preventing, investigating, and detecting crime, fraud, or anti-social behavior, and prosecuting offenders, including working with law enforcement agencies.
  • Managing customer contacts, queries, complaints, or disputes.
  • Handling customer insurance claims.
  • Protecting our business, employees, and customers by taking legal action against third parties who commit criminal acts or breach legal obligations.
  • Effectively managing any legal claims or regulatory actions taken against us.
  • Fulfilling our duties to customers and colleagues.

Your Rights

As the data subject, you have several rights regarding the personal data we hold or process. These rights include:

  • Right of Access – You have the right to request a copy of the information we hold about you.
  • Right of Rectification – You have the right to ask us to correct any data we hold about you that is inaccurate or incomplete.
  • Right to Be Forgotten – In certain circumstances, you can request that the data we hold about you be erased from our records.
  • Right to Restriction of Processing – Under certain conditions, you have the right to request the restriction of processing your personal data.
  • Right of Portability – You have the right to request that the data we hold about you be transferred to another organization.
  • Right to Object – You have the right to object to certain types of data processing, such as for direct marketing purposes.
  • Right to Object to Automated Processing, Including Profiling – You also have the right not to be subject to decisions made solely by automated means, including profiling, which may produce legal effects on you.
  • Right to Judicial Review – If we refuse your request under your rights of access, we will provide you with a reason. You also have the right to lodge a complaint, as outlined in the “Contact” section below.

If any third parties are involved in the processing of your personal data, we will forward any requests you make to them.

You may exercise any of these rights at any time by contacting APEX Braking using the details provided below.

External Links

Our website may contain links to and from the websites of our partner networks, advertisers, and affiliates. If you follow a link to any of these websites, please note that they have their own privacy policies, and we do not accept any responsibility or liability for these policies. We encourage you to check their privacy policies before submitting any personal data to them.

How Long Do We Keep Your Data?

We will retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including any legal, accounting, or reporting obligations.

We retain your personal data for 7 years to comply with legal requirements and to support warranties, which is necessary for our legitimate business interests and contractual obligations.

If you unsubscribe from our email marketing, your details will be promptly removed from our marketing lists, and you will receive a confirmation email of this removal.

We will take reasonable steps, in accordance with Article 17 of the GDPR, to comply with data subject requests for deletion or other actions related to your data.

Automated Decision-Making

We may use automated processes to analyze your data for personalized product recommendations or to tailor our communications with you. However, you will not be subject to decisions based solely on automated processing that significantly affect your legal rights. If you are subject to any automated decision-making, including profiling, you have the right to request human intervention and challenge the decision.

Children’s Privacy

Our website and services are not intended for children under the age of [16]. We do not knowingly collect personal data from children. If we learn that we have inadvertently collected personal data from a child without appropriate consent, we will delete it as soon as possible.

Changes to Our Privacy Notice

Any updates or changes we make to this privacy notice in the future will be posted on this page. Where appropriate, we will also notify you of changes via email.

Contact

If you have any questions about our privacy policies or wish to exercise your rights regarding your personal data, please feel free to contact us through any of the following methods:

  • Email: shop@apexbraking.com
  • Write to us at:
    APEX Braking
    Wetlands, Unit 1
    Lightwood Lane
    Sheffield, S8 8BG
    United Kingdom

You also have the right to file a complaint at any time with the UK’s data protection supervisory authority, the Information Commissioner’s Office (ICO) at www.ico.org.uk. However, we would appreciate the opportunity to address your concerns directly before you approach the ICO, so please contact us in the first instance.

Issue Date: [10 October 2024]